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French Pages [248] Year 2018
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Пособие написано на английском языке и предназначено для студентов экономических специальностей старших курсов, изучающи
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Covering the events of 2001, such as the recession, the terrorist attacks on America, and ethical disasters such as the
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Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marke
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Das »Handbuch des Marketing« unterscheidet sich seit der ersten Auflage entscheidend von den zahllosen Grundlagen- und E
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Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of mo
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