International Brand Strategy 2020950524

Brand Fusion: Purpose-driven brand strategy 9783110718638, 9783110718348

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wid

120 70 22MB Read more

Brand Fusion: Purpose-driven brand strategy 9783110718638, 9783110718348

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wid

240 42 8MB Read more

Brand Management for International Hotels 9789380075631

197 21 28MB Read more

International Marketing (RLE International Business) : Strategy and Management 9781135133870, 9780415641135

This book is a basic text for international marketing courses. It introduces the different elements of the international

368 141 4MB Read more

Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling 9783658401894, 9783658401887, 3658401893

This textbook provides a comprehensive overview of identity-based brand management based on current research. The author

218 127 50MB Read more

Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding 9781398609815, 9781398609792, 9781398609808, 2023013913, 1398609811

Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book brea

241 62 9MB Read more

Belonging to the Brand: Why Community is the Last Great Marketing Strategy 9781733553391

Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for mo

170 24 586KB Read more

Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding [1 ed.] 139860979X, 9781398609792

Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book brea

280 37 2MB Read more

Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development 9781440331435

Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consult

1,601 329 101MB Read more

Belonging to the Brand: Why Community is the Last Great Marketing Strategy 9781733553391, 1733553398

“Belonging to the Brand” is a must-read for business leaders or entrepreneurs seeking to successfully pivot in today’s r

181 11 1MB Read more