Belonging to the Brand: Why Community is the Last Great Marketing Strategy 9781733553391, 1733553398

“Belonging to the Brand” is a must-read for business leaders or entrepreneurs seeking to successfully pivot in today’s r

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Mark W. Schaefer

Table of contents :
Other books by Mark W. Schaefer
Introduction
SECTION ONE The Last Great Marketing Strategy
CHAPTER 1 The Loneliest Generation
CHAPTER 2 Community versus Audience
CHAPTER 3 The Business Case for Community
CHAPTER 4 Dana's Story
CHAPTER 5 The Community Framework
SECTION TWO The Art and Science of Community
CHAPTER 6 The Culture Club
CHAPTER 7 It Begins with Purpose
CHAPTER 8 Gather Your Community
CHAPTER 9 A new leadership mindset
CHAPTER 10 The Truth About Measurement
SECTION THREE The Next Community
CHAPTER 11 Web3 and the New Frontiers of Community
CHAPTER 12 The Secret Communities
CONCLUSION From Me to We
KEEP LEARNING
ACKNOWLEDGEMENTS
ABOUT THE AUTHOR
NOTES

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