Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding [1 ed.] 139860979X, 9781398609792

Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding 9781398609815, 9781398609792, 9781398609808, 2023013913, 1398609811

Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book brea

246 64 9MB Read more

Audio Branding: Using Sound to Build Your Brand 0749478578, 9780749478575

Create an audio language to support your brand identity with a step-by-step guide backed by real life insights and cutti

451 88 5MB Read more

International Brand Strategy 2020950524

580 106 4MB Read more

How to Destroy America in Three Easy Steps 9780063001893

597 92 1MB Read more

Brand Fusion: Purpose-driven brand strategy 9783110718638, 9783110718348

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wid

242 42 8MB Read more

Brand Fusion: Purpose-driven brand strategy 9783110718638, 9783110718348

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wid

120 70 22MB Read more

Global Brand Power: Leveraging Branding for Long-Term Growth 9781613630259

Wharton professor Barbara Kahn brings brand management into the 21st century. Global Brand Power is filled with stories

343 99 599KB Read more

Three Steps to Awakening: A Practice for Bringing Mindfulness to Life 9780834829206, 9781590305164, 2013008214

A unique, adaptable model for meditation practice that ties together elements of the various Buddhist traditions The dec

208 17 866KB Read more

Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development 9781440331435

Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consult

1,635 331 101MB Read more

Commodity Branding: A Qualitative Research Approach to Understanding Modern Energy Brands 3031299655, 9783031299650

When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy compani

245 63 4MB Read more