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Price Psychology: Pricing Strategies, Promotional Pricing, and Odd-Even Pricing "The single most significant decis
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This volume analyses value and equilibrium. Chapters on the decisions of household and on the theory of the firm (includ
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This book offers the first introduction to the concepts, theories, and applications of pricing and revenue optimization.
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Written for MBA students and practitioners, this book is a comprehensive introduction to the theory and application of p
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