Price Psychology: Pricing Strategies, Promotional Pricing, and Odd-Even Pricing (PsychoProfits)

Price Psychology: Pricing Strategies, Promotional Pricing, and Odd-Even Pricing "The single most significant decis

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You must be knowing that subscription business model is a recurring revenue model that allows you to leverage your custo

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Pricing is hard as it determines your market position, whether your customers buy from you and whether you can provide t

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In The Pricing Journey, Stephan M. Liozu provides an integrated guide to the organizational, social, and behavioral dime

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This volume analyses value and equilibrium. Chapters on the decisions of household and on the theory of the firm (includ

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Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a

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Drawing on the author's professional experience and the latest scholarly research, this book is the first to show l

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Written for MBA students and practitioners, this book is a comprehensive introduction to the theory and application of p

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In "Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, " Wh

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This book offers the first introduction to the concepts, theories, and applications of pricing and revenue optimization.

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