Il lavoro del marketing manager è cambiato radicalmente nel giro di pochissimi anni. Internet, la diffusione dei social
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Italian Year 2013
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This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world o
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For every company that is active internationally, a systematically operated cross-national marketing management is indis
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Focusing on fashion, apparel and retail merchandising, this book starts with an Introduction to the apparel business, th
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Cet ouvrage propose une vision globale du business du luxe , de la conception à la commercialisation et à la consommatio
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Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marke
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Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of mo
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This book examines the conflict between a short-term profit orientation versus long-term credibility and social resp
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This volume brings together the insights of theories of management and marketing to give an original, alternative view o
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