Pricing is hard as it determines your market position, whether your customers buy from you and whether you can provide t
219 73 20MB
English Pages 183 Year 2015
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You must be knowing that subscription business model is a recurring revenue model that allows you to leverage your custo
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Price Psychology: Pricing Strategies, Promotional Pricing, and Odd-Even Pricing "The single most significant decis
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In The Pricing Journey, Stephan M. Liozu provides an integrated guide to the organizational, social, and behavioral dime
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In "Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, " Wh
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This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective leve
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The definitive guide on how to price services to deliver profit, fund for product development and meet the needs of the
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Drawing on the author's professional experience and the latest scholarly research, this book is the first to show l
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This volume analyses value and equilibrium. Chapters on the decisions of household and on the theory of the firm (includ
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