Many Kentuckians and fans of intercollegiate athletics are familiar with the name Jim Host. As founder and CEO of Host C
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English Pages 297 Year 2020
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"Enter the world of unscrupulous sports agents and watch as they bribe unsuspecting student athletes, mismanage the
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The great tradition of collegiate sports in western Pennsylvania told through 50 memorable games When sports fans think
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Kenneth Shropshire describes the franchise warfare that pits city against city in the bidding competition to capture a m
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Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisa
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Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be s
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Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate thems
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In terms of time, energy, and money, a career is one of the most important investments that a person makes during his or
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Jack Kramer may be most famous nowadays as a brand of tennis racket, but he has been a tennis presence since World War I
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