Ambush Marketing in Sports [1 ed.] 9781136745409, 9780415626781

Routledge Handbook of Sports Marketing 9781138823518, 9781315742021

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisa

166 90 Read more

Sports Marketing [3 ed.] 103211276X, 9781032112763

Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be s

113 39 187MB Read more

Sports and City Marketing in European Cities 9781138254824

226 70 487KB Read more

The Marketing Handbook for Sports and Fitness Professionals 9781408195949, 9781408114797

Being successful as a sports or fitness professional requires more than just knowing your sport inside out. Without succ

225 50 2MB Read more

Changing the Game : My Career in Collegiate Sports Marketing [1 ed.] 9780813179575, 9780813179551

Many Kentuckians and fans of intercollegiate athletics are familiar with the name Jim Host. As founder and CEO of Host C

170 89 11MB Read more

The Truth of the Palace Letters: Deceit, Ambush and Dismissal in 1975

300 111 19MB Read more

101 Greatest Moments in Sports

214 61 69MB Read more

Immortality in Sports 1317257782, 9781317257783

Sports have taken on tremendous importance in the world in which we live. Their social significance - economic, politica

203 63 1MB Read more

Sports Marketing : A Global Approach to Theory and Practice [1st ed.] 9783030537395, 9783030537401

Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying m

996 155 4MB Read more

Consumer Behavior Knowledge for Effective Sports and Event Marketing [1 ed.] 9780203844113, 9780415873574

The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophi

295 57 575KB Read more