Cultural and Social Influences on Consumer Behavior: Uncertainty Avoidance, Rituals, and External Threats 9789819961832, 9789819961825, 9819961831

This book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoida

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Cultural and Social Influences on Consumer Behavior: Uncertainty Avoidance, Rituals, and External Threats
 9789819961832, 9789819961825, 9819961831

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