Consumer Behavior Knowledge for Effective Sports and Event Marketing [1 ed.] 9780203844113, 9780415873574

Consumer behavior : building marketing strategy [10 ed.] 0073101370, 9780073101378

Book by Hawkins Del I

3,684 153 30MB Read more

Economics and Consumer Behavior

1,126 102 36MB Read more

The Coming Age of Robots: Implications for Consumer Behavior and Marketing Strategy 9781951527693, 1951527690

This book provides an in-depth look at how American consumers will react to the significant social, economic and marketp

643 78 3MB Read more

Consumer Behavior: Understanding Consumers– Designing Marketing Activities 9783658394752, 9783658394769, 3658394757

Detailed textbook with a focus on consumer behavior research   This textbook addresses the central question of whether

385 124 5MB Read more

Food Literacy: How Do Communications and Marketing Impact Consumer Knowledge, Skills, and Behavior? Workshop Summary [1 ed.] 9780309391320, 9780309391313

In September 2015, the National Academies of Sciences, Engineering, and Medicine's Food and Nutrition Board convene

146 96 3MB Read more

The Coming Age of Robots: Implications for Consumer Behavior and Marketing Strategy 9781951527693, 1951527690

This book provides an in-depth look at how American consumers will react to the significant social, economic and marketp

497 43 5MB Read more

The Marketing Handbook for Sports and Fitness Professionals 9781408195949, 9781408114797

Being successful as a sports or fitness professional requires more than just knowing your sport inside out. Without succ

192 47 2MB Read more

Agile Marketing Strategies: New Approaches to Engaging Consumer Behavior 3031042115, 9783031042119

This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and stra

566 76 4MB Read more

Consumer Behavior [1 ed.] 9781617287725, 9781606923948

318 115 5MB Read more

Consumer behavior [9 ed.] 9780073404769, 0073404764

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Co

2,167 274 12MB Read more