Changing the Game : My Career in Collegiate Sports Marketing [1 ed.] 9780813179575, 9780813179551

Many Kentuckians and fans of intercollegiate athletics are familiar with the name Jim Host. As founder and CEO of Host C

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English Pages 297 Year 2020

Changing the Game : My Career in Collegiate Sports Marketing [1 ed.]
9780813179575, 9780813179551

"Enter the world of unscrupulous sports agents and watch as they bribe unsuspecting student athletes, mismanage the

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The great tradition of collegiate sports in western Pennsylvania told through 50 memorable games When sports fans think

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Kenneth Shropshire describes the franchise warfare that pits city against city in the bidding competition to capture a m

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Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisa

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Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be s

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Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate thems

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Being successful as a sports or fitness professional requires more than just knowing your sport inside out. Without succ

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In terms of time, energy, and money, a career is one of the most important investments that a person makes during his or

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