Well-Designed: How to Use Empathy to Create Products People Love 9781625274809, 1625274807, 978-1-62527-479-3

"A new way to create-and then disrupt Industry disruption is no longer isolated to a unique product or service. Tod

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English Pages 234 Year 2014

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Well-Designed: How to Use Empathy to Create Products People Love
 9781625274809, 1625274807, 978-1-62527-479-3

Table of contents :
Content: By design --
Product-market fit: finding broad appeal --
Behavioral insights: identifying latent needs and desires --
Product strategy: sketching a playbook of emotional value --
Product vision: crafting the product details --
Shipping.

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