"A new way to create-and then disrupt Industry disruption is no longer isolated to a unique product or service. Tod
490 125 602KB
English Pages 234 Year 2014
Table of contents :
Content: By design --
Product-market fit: finding broad appeal --
Behavioral insights: identifying latent needs and desires --
Product strategy: sketching a playbook of emotional value --
Product vision: crafting the product details --
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