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This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theo
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This collection grapples with the historical, cultural, aesthetic, and political-economic implications of the relationsh
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This collection offers vital new conceptual and methodological tools for understanding the ways in which transmedia stor
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Tracing the industrial emergence of transmedia storytelling—typically branded a product of the contemporary digital medi
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4 1918-1938: From Fairy-Worlds to Jungles: Edgar Rice Burroughs Inc., Tarzan and Corporate Authorship -- 5 1938-1958: Fr
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Interactive Narratives and Transmedia Storytellingprovides media students and industry professionals with strategies for
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