Interactive Narratives and Transmedia Storytellingprovides media students and industry professionals with strategies for
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Written for everyone interested in the communication potential of digital media, including educators, marketers, communi
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This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theo
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Storytelling for Virtual Reality serves as a bridge between students of new media and professionals working between the
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From reality television to celebrity gossip magazines, today's technologies have enabled a vast number of personal
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Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by book
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For decades, we've been warned that video killed the radio star, and, more recently, that social media has replaced
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