The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do To Get More of It 9781101553732
(Complete table of contents)
536 104 480KB
English Year 2011
Table of contents :
Title Page
Copyright Page
Dedication
Epigraph
Introduction
TO SUCCEED AT SELF - CONTROL, YOU NEED TO KNOW HOW YOU FAIL
HOW TO USE THIS BOOK
ONE - I Will, I Won’t, I Want: What Willpower Is, and Why It Matters
WHY WE HAVE WILLPOWER
THE NEUROSCIENCE OF I WILL, I WON’T, AND I WANT
THE PROBLEM OF TWO MINDS
TRAIN YOUR BRAIN FOR WILLPOWER
THE LAST WORD
TWO - The Willpower Instinct: Your Body Was Born to Resist Cheesecake
A TALE OF TWO THREATS
THE WILLPOWER INSTINCT: PAUSE AND PLAN
TRAIN YOUR MIND AND YOUR BODY
THE COSTS OF TOO MUCH SELF-CONTROL
ONE NATION UNDER STRESS
THE LAST WORD
THREE - Too Tired to Resist: Why Self-Control Is Like a Muscle
THE MUSCLE MODEL OF SELF-CONTROL
WHY IS SELF-CONTROL LIMITED?
TRAINING THE WILLPOWER MUSCLE
HOW REAL ARE THE “LIMITS” OF SELF-CONTROL?
EVERYDAY DISTRACTIONS AND THE COLLAPSE OF A CIVILIZATION
THE LAST WORD
FOUR - License to Sin: Why Being Good Gives Us Permission to Be Bad
FROM SAINTS TO SINNERS
THE PROBLEM WITH PROGRESS
WHEN TOMORROW LICENSES TODAY
WHEN SIN LOOKS LIKE VIRTUE
THE RISKS OF GOING GREEN
THE LAST WORD
FIVE - The Brain’s Big Lie: Why We Mistake Wanting for Happiness
THE PROMISE OF REWARD
THE NEUROBIOLOGY OF “I WANT”
THIS IS YOUR BRAIN ON DOPAMINE: THE RISE OF NEUROMARKETING
PUTTING DOPAMINE TO WORK
THE DARK SIDE OF DOPAMINE
THE IMPORTANCE OF DESIRE
THE LAST WORD
SIX - What the Hell: How Feeling Bad Leads to Giving In
WHY STRESS MAKES US WANT
IF YOU EAT THIS COOKIE, THE TERRORISTS WIN
THE WHAT - THE - HELL EFFECT: WHY GUILT DOESN’T WORK
RESOLVING TO FEEL GOOD
THE LAST WORD
SEVEN - Putting the Future on Sale: The Economics of Instant Gratification
PUTTING THE FUTURE ON SALE
NO WAY OUT: THE VALUE OF PRECOMMITMENT
MEET YOUR FUTURE SELF
A TIME TO WAIT, AND A TIME TO GIVE IN
THE LAST WORD
EIGHT - Infected! Why Willpower Is Contagious
THE SPREAD OF AN EPIDEMIC
THE SOCIAL SELF
ONE OF THE TRIBE
“SHOULD” POWER
THE LAST WORD
NINE - Don’t Read This Chapter: The Limits of “I Won’t” Power
ISN’T IT IRONIC
I DON’T WANT TO FEEL THIS WAY
DON’T EAT THE APPLE
NO SMOKING, PLEASE
INNER ACCEPTANCE, OUTER CONTROL
THE LAST WORD
TEN - Final Thoughts
Acknowledgements
NOTES
INDEX
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