The McGraw-Hill 36-hour course: business writing and communication [2nd ed] 9780071743945, 0071743944, 9780071738262, 0071738266

Table of contents :
Acknowledgments
Introduction: Manage Your Writing
Be Your Own Communication Department
Writing in a Knowledge Economy
What a Writing Course Can-and Can't-Do
How to Use This Book
"The Discipline of the Craft"
Managing Your Writing Time
The Law of the Next Action
The 12 Steps
Manage Your Writing
Manage Your Writing Today
Chapter 1. Find the "We": Manage Your Relationship with Your Reader
Communication and Community
Personality
Attitude
Circumstances
Knowledge
Manage Your Writing Today
Chapter 2. Make Holes, Not Drills: Manage with Purpose
Death to Subject Lines. Ko and Mei CommunicationThe Long and Short of It
The Corporate Communication Grid
Manage Your Writing Today
Chapter 3. Get Your Stuff Together: Manage Your Information
Asking Questions
Outside and Inside
Map Your Information
Manage Your Writing Today
Chapter 4. Get Your Ducks in a Row: Manage Your Structure
An Everyday Example
The Technique of Organizing
Formulas
Writing to Sell
From Information to Knowledge
Manage Your Writing Today
Chapter 5. Do It Wrong the First Time: Manage Your Drafting
Draft as Prototype
Debriefing the Exercise
Overcoming Writer's Block. Writing and "Flow"Manage Your Writing Today
Chapter 6. Take a Break and Change Hats: Manage Your Internal Writer and Editor
Breaking for Objectivity
From Writer-Based to Reader-Based
The Two Hats
Manage Your Writing Today
Chapter 7. Signal Your Turns: Manage Your Paragraphs
Tools for Revision
Turn Signals
Manage Your Writing Today
Chapter 8. Say What You Mean: Manage Your Subjects and Verbs
Hidden Subjects
Hidden Verbs
Hidden Subjects and Verbs
Active or Passive
Modifiers
Manage Your Writing Today
Chapter 9. Pay by the Word: Manage Your Sentence Economy. Objectivity and Common SenseTwo Tools
Beckwith on Economy
Manage Your Writing Today
Chapter 10. Translate into English: Manage Your Word Choices
Learning from the IRS
Word Histories
Good Reasons Otherwise
Readability Formulas and Style Checkers
Deliberate "Obfuscation"?
Three Examples
Manage Your Writing Today
Chapter 11. Finish the Job: Manage Your Spelling, Punctuation, and Mechanics
Manage your Writing Today
Chapter 12. Manage Your Writing: Evaluate Your Writing Process
Manage Your Writing Today
Appendix A: Manage Your Online Writing. Appendix B: Manage Your Global Writing: The Case of the Belgian FriesAppendix C: Manage Your Speaking
Appendix D: Resources for Managing Your Writing
Index
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
Y
Z.

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