How organisations can drive growth in the Customer Economy The Digital Revolution has changed the business landscape in
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Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else fo
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HOW TO WIN TRUST AND INFLUENCE CUSTOMERS This revealing book shows how the only reliable route to sustainable business
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Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, custome
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Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team t
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