The BCG Growth-Share Matrix: Theory and Applications: The key to portfolio management (Management & Marketing Book 10) 9782806266156, 9782806270023

The Theory of Comparative Advantage: Why specialisation is the key to success (Management & Marketing Book 6) 9782806264084, 9782806264091

Why specialisation is the key to success This book is a practical and accessible guide to understanding and implementin

142 90 570KB Read more

The Marketing Mix: Master the 4 Ps of marketing (Management & Marketing Book 8) 9782806266125, 9782806269980

Master the 4 Ps of marketing  This book is a practical and accessible guide to understanding and implementing the marke

206 86 334KB Read more

Capital Asset Pricing Model: Make smart investment decisions to build a strong portfolio (Management & Marketing Book 22) 9782806266170, 9782806269973

Make smart investment decisions to build a strong portfolio This book is a practical and accessible guide to understand

171 119 522KB Read more

Lubricant Marketing, Selling, and Key Account Management 1032331461, 9781032331461

The global lubricants market exceeds $110 billion, with strong future-estimated annual growth projections. While much ha

518 66 15MB Read more

The Law of Diminishing Returns: Theory and Applications: Understand the fundamentals of economic productivity (Management & Marketing Book 13) 9782806266705, 9782806270092

Understand the fundamentals of economic productivity This book is a practical and accessible guide to understanding di

136 43 284KB Read more

Game Theory and Fisheries Management: Theory and Applications 9783030401122, 303040112X

This book is the first to present in a systematic manner the application of game theory to fisheries management at both

1,355 183 3MB Read more

Security Analysis and Portfolio Management, 2e

2,835 459 4MB Read more

The Greiner Growth Model: Anticipate crises and adapt to a changing business world (Management & Marketing Book 3) 9782806268402, 9782806270641

Anticipate crises and adapt to a changing business world This book is a practical and accessible guide to understanding

151 22 499KB Read more

Quantitative marketing and marketing management: marketing models and methods in theory and practice 9783834930606, 9783834937223, 3834937223

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of mo

148 17 5MB Read more

Streetwise: The Best of The Journal of Portfolio Management 9781400829408

Streetwise brings together classic articles from the publication that helped revolutionize the way Wall Street does busi

184 12 59MB Read more