Selling the Dream : The Billion-Dollar Industry Bankrupting Americans 9781982155797, 9781982155773, 9781982155780

Selling Europe to the World: The Rise of the Luxury Fashion Industry, 1980-2020 1350335770, 9781350335776

Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the p

294 98 125MB Read more

Madison Avenue and the Color Line: African Americans in the Advertising Industry 9780812203851

Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in adve

196 102 2MB Read more

Madison Avenue and the color line: African Americans in the advertising industry 9780812240474, 0812240472, 9780812220605, 0812220609

Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in adve

722 104 3MB Read more

Madison Avenue and the color line African Americans in the advertising industry 9780812240474, 0812240472, 9780812220605, 0812220609

"For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most

392 69 3MB Read more

A Precarious Game: The Illusion of Dream Jobs in the Video Game Industry 9781501746543

A Precarious Game is an ethnographic examination of video game production. The developers Bulut researched for almost th

285 52 3MB Read more

The Americans

530 98 7MB Read more

Gunn Sights : Taking Aim on Selling in the High-Stakes Industry of International Aerospace 9781612514154, 9781591143468

In 1975, Tom Gunn had a life-altering career change when he went from an eight-year stint as staff lawyer with the U. S.

177 57 2MB Read more

Selling Schweinfurt: Targeting Assessment and Marketing in the Air Campaign Against German Industry 1682475360, 9781682475362

A common theme of airpower histories is that the Combined Bomber Offensive was the proving ground for a post-war indepen

316 72 9MB Read more

Selling Europe to the World: The Rise of the Luxury Fashion Industry, 1980–2020 9781350335776, 9781350335783, 9781350335813, 9781350335790

Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the p

198 81 124MB Read more

Selling Services: The ABC of Professional Selling 9781032428567, 9781032428536, 9781003364580

More than ever, our economy relies on the service industries - but selling services is far different to selling tangible

351 129 7MB Read more