Madison Avenue and the color line African Americans in the advertising industry 9780812240474, 0812240472, 9780812220605, 0812220609

"For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most

274 67 3MB

English Pages 1 vol. (322 p.) : ill. ; 24 cm Year 2008

Madison Avenue and the color line African Americans in the advertising industry
9780812240474, 0812240472, 9780812220605, 0812220609

Author / Uploaded
Chambers
Jason

Table of contents :
The rise of Black consumer marketing --
The Jackie Robinsons of advertising and selling --
Civil rights and the advertising industry --
Affirmative action and the search for white collars --
The golden age.

Polecaj historie

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