Madison Avenue and the color line African Americans in the advertising industry 9780812240474, 0812240472, 9780812220605, 0812220609

"For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most

370 68 3MB

English Pages 1 vol. (322 p.) : ill. ; 24 cm Year 2008

Madison Avenue and the color line African Americans in the advertising industry
9780812240474, 0812240472, 9780812220605, 0812220609

Author / Uploaded
Chambers
Jason

Table of contents :
The rise of Black consumer marketing --
The Jackie Robinsons of advertising and selling --
Civil rights and the advertising industry --
Affirmative action and the search for white collars --
The golden age.

Polecaj historie

Madison Avenue and the color line: African Americans in the advertising industry 9780812240474, 0812240472, 9780812220605, 0812220609

Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in adve

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Madison Avenue and the Color Line: African Americans in the Advertising Industry 9780812203851

Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in adve

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Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America 9780812204872

Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to

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Freud on Madison Avenue : Motivation Research and Subliminal Advertising in America [1 ed.] 9780812204872, 9780812222265

What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by

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A Physicist on Madison Avenue 9781400887101

Whether discussing theories of cosmology, the physics of making a violin, or the impact of magazine covers on potential

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Dislocating the Color Line: Identity, Hybridity, and Singularity in African-American Narrative 9780804764964

Inquiries into the meaning and force of race in American culture have largely focused on questions of identity and diffe

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The Color Line and the Assembly Line: Managing Race in the Ford Empire 9780520285378, 0520285387

The Color Line and the Assembly Line tells a new story of the impact of mass production on society. Global corporations

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The Color Line and the Assembly Line: Managing Race in the Ford Empire 9780520960886

The Color Line and the Assembly Line tells a new story of the impact of mass production on society. Global corporations

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Front Line of Freedom: African Americans and the Forging of the Underground Railroad in the Ohio Valley 0813122988, 2003024588, 9780813130088

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Ethics along the Color Line 9781501717703

What is "race"? What role, if any, should race play in our moral obligations to others and to ourselves? Ethic

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