Practical Marketing for the Academic Library 9781440872228, 9781440872235, 1440872228

This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in commu

142 32 4MB

English Pages 158

Practical Marketing for the Academic Library
9781440872228, 9781440872235, 1440872228

In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value.

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Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in market

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Academic libraries are in the midst of significant disruption. Academic librarians and university administrators know th

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As a consultant on the design of academic library buildings, David Kaser often wondered why certain libraries were desig

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Academic Library Metamorphosis and Regeneration continues the discussions around change and transformation that are taki

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Successful Fundraising for the Academic Library: Philanthropy in Higher Education covers fundraising, a task that is oft

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Libraries of all types have undergone significant developments in the last few decades. The rate of change in the academ

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Данное учебное пособие предназначено для аудиторной и самостоятельной работы студентов 4 курса бакалавриата направления

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In clear and concise language Gail Munde cuts through the complicated and complex laws and practices of human resources

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The fifth volume in this series focuses on creating partnerships and developing new roles for libraries in the 21st cent

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