Marketing and Outreach for the Academic Library : New Approaches and Initiatives 9781442262553, 9781442262546

Practical Marketing for the Academic Library 9781440872228, 9781440872235, 1440872228

This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in commu

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Practical Marketing for the Academic Library 1440872228, 9781440872228

In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value.

207 15 6MB Read more

Partnerships and New Roles in the 21st-Century Academic Library : Collaborating, Embedding, and Cross-Training for the Future 9781442255418, 9781442255401

The fifth volume in this series focuses on creating partnerships and developing new roles for libraries in the 21st cent

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Academic Library Metamorphosis and Regeneration 9781442273085, 9781442273078

Academic Library Metamorphosis and Regeneration continues the discussions around change and transformation that are taki

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Monitoring Ecosystems: Interdisciplinary Approaches for Evaluating Ecoregional Initiatives 1597262641, 9781597262644

387 100 19MB Read more

Alternative Marketing Approaches For Entrepreneurs 1786438941, 9781786438942

Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding

617 48 8MB Read more

Gamechangers : Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing [1 ed.] 9781118956953, 9781118956977

Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of

418 116 3MB Read more

Reimagining the Academic Library 9781442263383, 9781442238589

Academic libraries are in the midst of significant disruption. Academic librarians and university administrators know th

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Leading the 21st-Century Academic Library : Successful Strategies for Envisioning and Realizing Preferred Futures 9781442245778, 9781442245761

Libraries of all types have undergone significant developments in the last few decades. The rate of change in the academ

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Creating Research Infrastructures in the 21st-Century Academic Library : Conceiving, Funding, and Building New Facilities and Staff 9781442252424, 9781442252417

Creating Research Infrastructures in the 21st-Century Academic Library: Conceiving, Funding, and Building New Facilities

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