Measuring Up: How Advertising Affects Self-Image 9780812217919, 0812217918

Measuring Up: How Advertising Affects Self-Image 9780812204025

Explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular

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Commerce and Coalitions: How Trade Affects Domestic Political Alignments 9780691219431

Why do countries differ so greatly in their patterns of political cleavage and coalition? Extending some basic findings

186 101 23MB Read more

The Legacy Letters: How Trauma Affects Our Lives 9781988286105, 1988286107

Halifax author and journalist Janice Landry returns to her roots, as she revisits high-profile Canadian police investiga

272 95 2MB Read more

Communication in the U.K. Budget Airline Industry: How PR affects corporate success : How PR affects corporate success [1 ed.] 9783954896639, 9783954891634

The main purpose of this study is to investigate how Public Relations are currently used as a communication tool within

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The Advertising Effect: How to Change Behaviour 9780195593921, 0195593928

Want to know how to influence other people’s behaviour? In The Advertising Effect, respected advertising insider, Adam F

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Scientific Advertising

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Measuring Up A Memoir of Fathers and Sons. 9780735234703, 9780735234697, 0735234701

158 112 1MB Read more

Outdoor Advertising (RLE Advertising) 9781136669309, 9780415817981

The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for

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Commercial Advertising (RLE Advertising) 9781136668746, 9780415817950

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science

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Advertising Explained (RLE Advertising) 9781136664267, 9780415817769

This work explains the various elements which go to the making of a successful advertising campaign - the planning, rese

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