Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated i
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The changing patterns of Japanese tourism and the views of the Japanese tourist since the Meiji Restoration, in 1868, ar
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Marketing Places and Spaces' covers a broad range of issues that hospitality and tourism executives will benefit fr
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This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a nation
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This fourth edition provides an introduction to the general theory of marketing and its application in the various secto
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This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context
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National Jewish Book Award Finalist: “A fresh and delightful portrait of Jewish renewal in Poland . . . Highly recommend
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This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distin
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Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with
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