Travel Marketing, Tourism Economics and the Airline Product

681 113 688KB

English

This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the s

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Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marke

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This book explores the relationship between tourism and the moving image, from the early era of silent moving pictures t

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Comprehensive textbook covering the latest approaches and ideas which influence tourism economics and policy globally

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This textbook provides a comprehensive review of economic concepts and applications in tourism contexts. Topics include

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Travel, Tourism and Identity addresses the psychological and social adjustments that occur when people make contact with

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Design and implement successful Web-based courses! This wide-ranging book discusses both the micro and macro aspects of

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Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organizat

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Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated i

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