Marketing Services and Resources in Information Organizations 9780081008140, 9780081007983

Information and Organizations 9780520909625

An ambitious new work by a well-respected sociologist, Information and Organizations provides a bold perspective of the

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The Librarian's Legal Companion for Licensing Information Resources and Services [1 ed.] 9781555709198, 9781555706104

Legal expert Lipinski offers a definitive sourcebook for information licensing in libraries, including copyright and con

105 36 45MB Read more

Relationship Marketing In Services 9781845446895, 9780861767571

About the Guest Editor Jay Kandampully is an Associate Professor inservices management, UQ Business School, The Universi

256 65 816KB Read more

Marketing Library and Information Services II: A Global Outlook 9783110281040, 9783110280869

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants,

244 107 32MB Read more

Information Management in Social Services 9781138326477, 9780429449840

203 36 874KB Read more

Information Needs Analysis : Principles and practice in information organizations 9781783300457, 9781856044844

If you want to provide an information service that truly fulfils your users' needs, this book is essential reading.

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Reason-Oriented Marketing: A Generic Marketing Approach for reasonable Products and Services : A Generic Marketing Approach for reasonable Products and Services [1 ed.] 9783842832978, 9783842882973

The modern economic world is characterized by a vast number of different customer requirements, products, and variations

213 117 577KB Read more

Managing Information in Organizations: A Practical Guide to Implementing an Information Management Strategy 9781137316684, 1137316683

New core text for Managing Information modules examining the issue of information management from both a business and an

105 105 40MB Read more

Professional services marketing : strategy and tactics 9781315863924, 1315863928, 9781560242406, 156024240X

730 70 2MB Read more

Marketing Luxury Services: Concepts, Strategy, and Practice 3030860728, 9783030860721

This textbook discusses luxury marketing management, considering the broader range of decisions related to the complexit

578 129 4MB Read more