Marketing Analytics 9780813945163, 2020037901, 9780813945156

Marketing Analytics: Essential Tools for Data-Driven Decisions 2020037900, 2020037901, 9780813945156, 9780813945163

2,915 564 8MB Read more

Data Analytics in Marketing, Entrepreneurship, and Innovation 0367184834, 9780367184834

Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourag

2,938 547 10MB Read more

R for Marketing Research and Analytics [2nd ed.] 9783030143169, 3030143163

"The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing

151 13 12MB Read more

Digital analytics for marketing 9781138190672, 1138190675, 9781138190689, 1138190683, 9781315640914, 1315640910

7,252 229 6MB Read more

Python for Marketing Research and Analytics [1st ed.] 9783030497194, 9783030497200

This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using

1,647 228 14MB Read more

R For Marketing Research and Analytics 9783030143169, 3030143163

The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing resear

995 155 25MB Read more

Marketing Strategy: Based on First Principles and Data Analytics [2nd ed. 2021] 1352011468, 9781352011463

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing toda

3,496 432 13MB Read more

The Marketing Analytics Practitioner's Guide: Volume 1: Brand and Consumer 9811274460, 9789811274466

As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Pract

210 66 50MB Read more

R for Marketing Research and Analytics [2nd ed.] 978-3-030-14315-2

We are here to help you learn R for marketing research and analytics. R is a great choice for marketing analysts. It off

2,904 243 15MB Read more

The Marketing Analytics Practitioner's Guide: Volume 2: Product, Advertising, Packaging, Biometrics, Price and Promotion 9811274487, 9789811274480

As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Pract

219 77 37MB Read more