Marketing Analytics 9780813945163, 2020037901, 9780813945156

Marketing Analytics: Essential Tools for Data-Driven Decisions 2020037900, 2020037901, 9780813945156, 9780813945163

2,967 568 8MB Read more

R for Marketing Research and Analytics [2nd ed.] 9783030143169, 3030143163

"The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing

151 13 12MB Read more

Python for Marketing Research and Analytics [1st ed.] 9783030497194, 9783030497200

This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using

1,657 230 14MB Read more

Digital analytics for marketing 9781138190672, 1138190675, 9781138190689, 1138190683, 9781315640914, 1315640910

7,295 229 6MB Read more

Data Analytics in Marketing, Entrepreneurship, and Innovation 0367184834, 9780367184834

Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourag

2,968 549 10MB Read more

R For Marketing Research and Analytics 9783030143169, 3030143163

The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing resear

1,015 157 25MB Read more

Marketing Strategy: Based on First Principles and Data Analytics [2nd ed. 2021] 1352011468, 9781352011463

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing toda

3,554 440 13MB Read more

The Marketing Analytics Practitioner's Guide: Volume 1: Brand and Consumer 9811274460, 9789811274466

As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Pract

214 66 50MB Read more

Principles of Marketing Engineering and Analytics 978-0-9857648-2-1

5,403 944 7MB Read more

The Marketing Analytics Practitioner's Guide: Volume 2: Product, Advertising, Packaging, Biometrics, Price and Promotion 9811274487, 9789811274480

As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Pract

236 78 37MB Read more