Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business 9781911687641, 9781911687658

In August 2021, author Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by

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English Pages 231 Year 2023

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Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business
 9781911687641, 9781911687658

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