Lean Branding : Creating Dynamic Brands to Generate Conversion. 9781492054177, 1492054178

Brands and Branding [2nd ed] 9781846681196, 1846681197

What are brands and what real value do they add? Leading experts in the field examine the importance of brands and how y

587 55 7MB Read more

Commodity Branding: A Qualitative Research Approach to Understanding Modern Energy Brands 3031299655, 9783031299650

When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy compani

237 61 4MB Read more

Fashion Brands: Branding Style from Armani to Zara [3 ed.] 9780749464462

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topsh

564 122 673KB Read more

Managing Brands In 4D : Understanding Perceptual, Emotional, Social and Cultural Branding [1 ed.] 9781787561021, 9781787561038

Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values,

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Brand Theories - Perspectives on brands and branding [1 ed.] 9789144116242

Brand Theories offers a multifaceted understanding of brands and branding. The purpose of the book is to provide the rea

259 108 93MB Read more

The Lean Healthcare Handbook: A Complete Guide to Creating Healthcare Workplaces [2 ed.] 3030699005, 9783030699000

The book shows readers exactly how to use Lean tools to design healthcare work that is smooth, efficient, error free and

696 88 10MB Read more

Dynamic Fair Dealing: Creating Canadian Culture Online 9781442665613

Dynamic Fair Dealing presents a range of insightful and provocative essays that rethink our relationship to Canadian fai

311 24 4MB Read more

Programming PHP: Creating Dynamic Web Pages 9781492054085, 1492054089

Why is PHP the most widely used programming language on the web? This updated edition teaches everything you need to kno

1,156 136 4MB Read more

How to Handle a Crowd: The Art of Creating Healthy and Dynamic Online Communities 9781982132323

477 56 2MB Read more

Strategic Brand Management and Development: Creating and Marketing Successful Brands 2020037224, 2020037225, 9780367338749, 9780367338756, 9780429322556

1,206 332 57MB Read more