Key Marketing Metrics 9780134085968, 9781292212470, 9781292212487, 9781292212494

Marketing metrics: the manager's guide to measuring marketing performance [3rd edition] 0134085965, 9780134085968

Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Custom

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Internet Marketing Metrics

Internet Marketing Metrics - Discover The 8 Most Important Metrics In Your Online Business So You Can Ensure You'll

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Measuring marketing: 103 key metrics every marketer needs [Third edition] 9781501515767, 9781501507311, 1501507311

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Marketing metrics: 50+ metrics every executive should master [12th printing ed.] 0131873709, 9780131873704

Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In

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The Effect of Solution Transition on Steering the Sales Force: For New Marketing and Sales Metrics : For New Marketing and Sales Metrics [1 ed.] 9783954895915, 9783954890910

The objective of this study is to provide a metric that helps to assess the solution readiness status of a firm’s sales

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Lubricant Marketing, Selling, and Key Account Management 1032331461, 9781032331461

The global lubricants market exceeds $110 billion, with strong future-estimated annual growth projections. While much ha

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Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition [3rd ed.] 9781501507304, 9781501515767

The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing suc

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Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition [3rd ed.] 9781501507304, 9781501515767

The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing suc

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The Tyranny of Metrics 9780691191263

How our obsession with quantifying human performance threatens our schools, medical care, businesses, and government H

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The Tyranny of Metrics 9781400889433

How the obsession with quantifying human performance threatens our schools, medical care, businesses, and government T

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