Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition [3rd ed.] 9781501507304, 9781501515767

The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing suc

180 50 9MB

English Pages 390 Year 2017

Report DMCA / Copyright

DOWNLOAD FILE

Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition [3rd ed.]
 9781501507304, 9781501515767

Polecaj historie