International Marketing (RLE International Business) : A Strategic Approach to World Markets 9781135133665, 9780415643368

Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts an

174 110 4MB

English Pages 313 Year 2012

International Marketing (RLE International Business) : A Strategic Approach to World Markets
9781135133665, 9780415643368

This book is a basic text for international marketing courses. It introduces the different elements of the international

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This book considers problems which can be serious obstacles in international marketing but which are much less difficult

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This study considers the key strategic issues of the management of customer relationships in international industrial ma

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The focus of the book is understanding international influences that affect international business, and relevant aspects

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International joint ventures and strategic alliances built on recent theoretical developments in Transaction Costs Econo

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This thorough, comprehensive introduction to international financial management provides an expert guide to the workings

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Marketing strategy is constantly adapting in the changing environment of International Business. This book draws togethe

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Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marke

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This book presents a world survey of multinational firms in the key parts of the service sector. The service sector has

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This book analyses the multinational enterprise using the example of the world motor industry. It begins by examining th

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