Inside Steve's Brain 9781440632570, 9781436203968, 1436203961, 9781436203999, 1436203996, 144063257X

Introduction -- 1: Focus: how saying "no" saved Apple -- 2: Despotism: Apple's one man focus group -- 3:

216 18 356KB

English Pages 294 pages Year 2008

Inside Steve's Brain
9781440632570, 9781436203968, 1436203961, 9781436203999, 1436203996, 144063257X

Author / Uploaded
Apple Computer
Inc;Jobs
Steve;Jobs
Steven;Kahney
Leander

Table of contents :
Introduction --
1: Focus: how saying "no" saved Apple --
2: Despotism: Apple's one man focus group --
3: Perfectionism: product design and the pursuit of excellence --
4: Elitism: hire only A players, fire the bozos --
5: Passion: putting a ding in the universe --
6: Inventive spirit: where does the innovation come from? --
7: Case study: how it all came together with the iPod --
8: Total control: the whole widget --
Acknowledgments --
Notes --
Index.

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