Googled: the end of the world as we know it 9780753522660, 9780753522424, 075352242X, 9780753522431, 0753522438, 0753522667

"Googled is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Aulett

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English Pages xiv, 418 pages ; 20 cm Year 2010

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Googled: the end of the world as we know it
 9780753522660, 9780753522424, 075352242X, 9780753522431, 0753522438, 0753522667

Table of contents :
Messing with the magic --
Starting in a garage --
Buzz but few $'s --
Prepping the Google rocket --
Innocence or arrogance? --
Google goes public --
The new evil empire? --
Chasing the fox --
War on multiple fronts --
Waking the government bear --
Google enters adolescence --
Is old media drowning? --
Compete or collaborate? --
Happy birthday --
Googled --
Where is the wave taking old media? --
Where is the wave taking Google?

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