Googled: the end of the world as we know it 9781101151402, 9781101150115, 1101150114, 1101151404

Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or ar

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English Pages xiv, 384 pages Year 2009

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Googled: the end of the world as we know it
 9781101151402, 9781101150115, 1101150114, 1101151404

Table of contents :
Messing with the magic --
Starting in a garage --
Buzz but few $'s --
Prepping the Google rocket --
Innocence or arrogance? --
Google goes public --
The new evil empire? --
Chasing the fox --
War on multiple fronts --
Waking the government bear --
Google enters adolescence --
Is old media drowning? --
Compete or collaborate? --
Happy birthday --
Googled --
Where is the wave taking old media? --
Where is the wave taking Google? --
Media maxims.

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