Getting Price Right: The Behavioral Economics of Profitable Pricing 0231190700, 9780231190701

Getting Price Right: The Behavioral Economics of Profitable Pricing 9780231549073

Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a

206 17 10MB Read more

The Economics of Food Price Volatility 9780226129082

There has been an increase in food price instability in recent years, with varied consequences for farmers, market parti

232 56 4MB Read more

Price Psychology: Pricing Strategies, Promotional Pricing, and Odd-Even Pricing (PsychoProfits)

Price Psychology: Pricing Strategies, Promotional Pricing, and Odd-Even Pricing "The single most significant decis

185 86 315KB Read more

Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success 9780999186725

508 127 5MB Read more

Behavioral Economics When Psychology and Economics Collide

1,463 225 1MB Read more

Purchasing Medical Innovation: The Right Technology, for the Right Patient, at the Right Price 9780520960817

Innovation in medical technology generates a remarkable supply of new drugs, devices, and diagnostics that improve healt

182 69 710KB Read more

Getting the Words Right 158297358X, 9781599633459, 2005000595

154 109 697KB Read more

Behavioral Economics: The Basics 1138228907, 9781138228900

Behavioral economics is everywhere – whether used by governments to shape our judgement and decision making, advertisers

3,860 278 2MB Read more

Confessions of the Pricing Man: How Price Affects Everything [1 ed.] 9783319203997, 9783319204000

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value throug

528 88 2MB Read more

Getting Globalization Right: The Dilemmas of Inequality 9781685851309

Getting Globalization Right explores political and economic changes in seven new democracies that have in common both a

169 10 1MB Read more