Dynamic Customer Strategy 9781606496978, 9781606496961, 1606496972

B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience 9783031234088, 9783031234095, 3031234081

Business to business (B2B) transactions account for 60-70% of all transactions globally. Considering this, many supplier

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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value 9781613630914

A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Whart

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Augmented Customer Strategy: CRM in the Digital Age 1786303728, 9781786303721

Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advan

5,769 133 10MB Read more

Customer innovation : delivering a customer-led strategy for enduring growth [Second ed.] 9780749484187, 0749484187, 9780749497781, 0749497785

1,132 157 12MB Read more

Customer Relationship Management: Concept, Strategy, and Tools [3 ed.] 9783662553817, 3662553813

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as

4,113 216 8MB Read more

Augmented customer strategy : CRM in the digital age 9781119618249, 111961824X, 9781119618324, 1119618320, 9781786303721

1,127 205 12MB Read more

Customer Experience

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Customer genius: becoming a customer-centric business 9781841127880, 1841127884

Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else fo

1,106 158 7MB Read more

Customer Relationship Management 9783662553817

1,794 137 4MB Read more

Customer loyalty, retention, and customer relationship management 9781846632396, 9781846632389

Why do some companies tend to succeed in their attempts at not only attracting customers who tend to repeat their purcha

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