Customer Relationship Management 9783662553817

Customer Relationship Management: Concept, Strategy, and Tools [3 ed.] 9783662553817, 3662553813

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as

3,979 213 8MB Read more

Customer relationship management 9780071333313, 0071333312

2,269 93 23MB Read more

Mobile Customer Relationship Management 9781846637179, 9781846637162

This e-book deals with the application of mobile business concepts and technologies in the domain of customer relationsh

208 21 1MB Read more

Customer loyalty, retention, and customer relationship management 9781846632396, 9781846632389

Why do some companies tend to succeed in their attempts at not only attracting customers who tend to repeat their purcha

341 90 2MB Read more

Crm: Redefining Customer Relationship Management [1st edition] 155558263X, 1751891941, 9781555582630

In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the cent

1,765 204 1MB Read more

Customer Relationship Management using Business Intelligence 1443840793, 9781443840798, 9781443842976

This is an important text for all students and practitioners of Business Intelligence (BI) and Customer Relationship Man

1,576 98 8MB Read more

Customer relationship management [Second edition] 9780273774952, 9780273774976, 9780273781073, 0273774956, 0273774972

Geared to MBA students and undergraduate students in the later years of their study, as well as those attending courses

2,641 312 62MB Read more

Strategic Customer Management: Integrating Relationship Marketing and CRM

3,974 318 22MB Read more

Artificial Intelligence for Customer Relationship Management: Solving Customer Problems 3030616401, 9783030616403

The second volume of this research monograph describes a number of applications of Artificial Intelligence in the field

979 222 16MB Read more

Artificial Intelligence for Customer Relationship Management: Keeping Customers Informed [1st ed.] 9783030521660, 9783030521677

This research monograph brings AI to the field of Customer Relationship Management (CRM) to make a customer experience w

1,352 179 22MB Read more