Customer Relationship Management 9783662553817

Customer Relationship Management: Concept, Strategy, and Tools [3 ed.] 9783662553817, 3662553813

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as

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Customer relationship management 9780071333313, 0071333312

1,657 66 23MB Read more

Customer Relationship Management using Business Intelligence 1443840793, 9781443840798, 9781443842976

This is an important text for all students and practitioners of Business Intelligence (BI) and Customer Relationship Man

1,035 75 8MB Read more

Crm: Redefining Customer Relationship Management [1st edition] 155558263X, 1751891941, 9781555582630

In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the cent

974 118 1MB Read more

Customer relationship management [Second edition] 9780273774952, 9780273774976, 9780273781073, 0273774956, 0273774972

Geared to MBA students and undergraduate students in the later years of their study, as well as those attending courses

1,504 199 62MB Read more

Strategic Customer Management: Integrating Relationship Marketing and CRM

2,748 226 22MB Read more

Artificial Intelligence for Customer Relationship Management: Solving Customer Problems 3030616401, 9783030616403

The second volume of this research monograph describes a number of applications of Artificial Intelligence in the field

691 164 16MB Read more

Artificial Intelligence for Customer Relationship Management: Keeping Customers Informed [1st ed.] 9783030521660, 9783030521677

This research monograph brings AI to the field of Customer Relationship Management (CRM) to make a customer experience w

861 136 22MB Read more

Social Customer Relationship Management: Fundamentals, Applications, Technologies [illustrated] 3030233421, 9783030233426, 9783030233433

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discus

837 132 4MB Read more

The Art of CRM: Proven strategies for modern customer relationship management [1 ed.] 9781789538922

CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase

686 88 24MB Read more