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This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as
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This is an important text for all students and practitioners of Business Intelligence (BI) and Customer Relationship Man
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In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the cent
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Geared to MBA students and undergraduate students in the later years of their study, as well as those attending courses
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The second volume of this research monograph describes a number of applications of Artificial Intelligence in the field
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This research monograph brings AI to the field of Customer Relationship Management (CRM) to make a customer experience w
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Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discus
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CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase
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