The Art of the Donald: Lessons from America's Philosopher President 9781501180361, 9781501180347, 9781501180354, 1501180363
Intro; Dedication; Preface; Introduction: The Steakhouse Populist; 1: Building Your Empire, Deal by Deal; Rule 1. Go Str
336 61 607KB
English Pages 138 pages Year 2017
Table of contents :
Intro
Dedication
Preface
Introduction: The Steakhouse Populist
1: Building Your Empire, Deal by Deal
Rule 1. Go Straight to the People Power Comes From. In Business, the Boss
In Elections, the People.
Rule 2. If You're Doing Something New, the Old Rules Don't Apply
Rule 3. You Don't Need Most People, Even the Ones Everyone Says You Need
Rule 4. Always Seek Leverage
Rule 5. Use Your Resources
Rule 6. Be True to Your Brand
2: Embrace the Chaos
Rule 7. Chaos Confuses the Enemy
Rule 8. A Sense of Crisis Creates Demand for Command
Rule 9. Excellence Through Competition Rule 10. Chaos Communication Theory3: How to Keep Friends and Create Allies
Rule 11. The Difference Loyalty Makes
Rule 12. Delegate, Don't Micromanage
Rule 13. Fire People Early and Often
Rule 14. Have a Good Right-Hand Man
Rule 15. Trust in Family
4: Get Your Message Out
Rule 16. Own the Narrative (Attack, Attack, Attack)
Rule 17. Redefine Things on Your Terms
Rule 18. Journalists Are Tools. Use Them.
Rule 19. Keep Your Message Simple
5: Dealing with Critics (and Other Haters and Losers)
Rule 20. Life Is War
Rule 21. The People You Do Need, You Can Outsmart Rule 22. If You Can't Use Them, Pour Water on Their Circuit BoardsRule 23. Don't Keep False Idols
6: How to Win So Much, You'll Get Tired of Winning
Rule 24. Your Best Business Partner Is Always Yourself
Rule 25. People Won't Take You Seriously Until You Win
Rule 26. Don't Throw Money at Your Problems
7: How to Live the Best Life
Rule 27. Eat Like a Normal Person
Rule 28. Exercise Like a Man
Rule 29. In Dress, Combine Understated Elegance with Branded Flair
Rule 30. Love Your Job
Epilogue: The White House Challenge
About the Author
Copyright
