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This book is a basic text for international marketing courses. It introduces the different elements of the international
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Strategic Planning and Performance Measurement: Develop & Measure a Winning Strategy , provides a clear and concise
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First published in 1992, this volume responds to the importance of management has been increasingly recognized in the pe
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"For MBA students and graduates embarking on careers in investment banking, corporate finance, strategy consulting,
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KEY BENEFITS:Borne from a course on supply chain management taught at Northwestern University's Kellogg School of M
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Strategy is an essential part of business, but strategizing often gets ignored or left behind. In this exciting new work
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