Price Psychology: Pricing Strategies, Promotional Pricing, and Odd-Even Pricing (PsychoProfits)

Price Psychology: Pricing Strategies, Promotional Pricing, and Odd-Even Pricing "The single most significant decis

184 86 315KB

English Pages 58

You must be knowing that subscription business model is a recurring revenue model that allows you to leverage your custo

269 116 262KB Read more

Pricing is hard as it determines your market position, whether your customers buy from you and whether you can provide t

219 73 20MB Read more

In The Pricing Journey, Stephan M. Liozu provides an integrated guide to the organizational, social, and behavioral dime

238 106 4MB Read more

This volume analyses value and equilibrium. Chapters on the decisions of household and on the theory of the firm (includ

201 32 9MB Read more

Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a

206 17 10MB Read more

700 152 4MB Read more

Drawing on the author's professional experience and the latest scholarly research, this book is the first to show l

242 20 5MB Read more

Written for MBA students and practitioners, this book is a comprehensive introduction to the theory and application of p

267 24 3MB Read more

In "Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, " Wh

1,957 273 991KB Read more

This book offers the first introduction to the concepts, theories, and applications of pricing and revenue optimization.

779 97 5MB Read more