Measurement in Marketing: Operationalization of Latent Constructs 9781119671282, 1119671280, 9781786304629

Scientific research uses concepts (or constructs) and requires means to measure them. Often latent, abstract and not dir

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Measurement in Marketing: Operationalization of Latent Constructs
 9781119671282, 1119671280, 9781786304629

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