Market Research

A Concise Guide to Market Research 9783662567074

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A Concise Guide to Market ResearchA Concise Guide to Market Research

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Handbook of Market Research [1st ed. 2022] 3319574116, 9783319574110

In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative

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A Practical Guide To Market Research [1st Edition] 1905529309, 9781905529308

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The Measure of Democracy: Polling, Market Research, and Public Life, 1930-1945 9781442681712

Examining the early years of public opinion polling in Canada, Robinson situates polling within the context of its forer

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Qualitative Market Research 10:4 Brand, Organizational Identity and Reputation in SMEs: An Overview 9781846636158, 9781846636141

As we progress through the 21st century, organizations – small, medium and large - are competing in an environment that

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Market Research: The Process, Data, and Methods Using Stata 9789811052187, 9811052182

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses

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Market Orientation And Service Firm Performance - A Research Agenda 9781845446208, 9780861767410

Market orientation is a corner-stone of marketing and management strategy.However, relatively little research has been c

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Plunkett's Food Industry Almanac 2023: Food Industry Market Research, Statistics, Trends and Leading Companies 1628316535, 9781628316537

The food industry is among the most competitive and globally-linked of all business sectors. Plunkett's Food Indust

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THE DEVELOPMENT AND TESTING OF A RESPONDENT RATING SCALE FOR OPINION AND MARKET RESEARCH INTERVIEWERS

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