Luxury Fashion and Media Communication 9781350291072, 1350291072

Luxury Fashion and Media Communication 9781350291072, 1350291072

Using image and film advertisements, interviews, social media and public and private archives, Luxury Fashion and Media

105 69 15MB Read more

Managing Fashion and Luxury Companies [2009 ed.] 9788858674369

117 76 8MB Read more

Critical Luxury Studies: Art, Design, Media 9781474402620

A critical approach to contemporary luxury studies focusing on aesthetic, design-led and media practice with key case st

274 115 2MB Read more

Luxury Indian Fashion: A Social Critique 9781474220927, 9781474220958, 9781474220941

This unique ethnographic investigation examines the role that fashion plays in the production of the contemporary Indian

292 68 16MB Read more

The Art of Digital Marketing for Fashion and Luxury Brands: Marketspaces and Marketplaces 3030703231, 9783030703233

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated

105 31 9MB Read more

Male Idols and Branding in Chinese Luxury: Fashion, Cosmetics, and Popular Culture 9781350283312, 9781350283343, 9781350283336

Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion

646 35 112MB Read more

Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies [1 ed.] 0367901285, 9780367901288

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketin

592 93 6MB Read more

The Artification of Luxury Fashion Brands: Synergies, Contaminations, and Hybridizations [1st ed.] 9783030261207, 9783030261214

Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborat

819 104 3MB Read more

Gilding the Market: Luxury and Fashion in Fourteenth-Century Italy 9780812205374

Focusing on the luxury trade, Gilding the Market investigates Italian market towns at the moment when fashion arrived in

257 119 4MB Read more

Communication and Media Ethics 9783110466034, 9783110463736

Ethics in communication and media has arguably reached a pivotal stage of maturity in the last decade, moving from dispa

635 145 2MB Read more