Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this
246 63 381KB
English Pages 320 Year 2009
Table of contents :
Content: Weapons of influence --
Reciprocation : the old give and take--and take --
Commitment and consistency : hobgoblins of the mind --
Social proof : truths are us --
Liking : the friendly thief --
Authority : directed deference --
Scarcity : the rule of the few --
Epilogue. Instant influence : primitive consent for an automatic age.