Cambridge IGCSE Business Studies Study and Revision Guide 2nd edition 1471856550, 9781471856556
Providing guidance that helps students practice and troubleshoot their exam technique, these books send them into their
141 95 11MB
English Pages 120 [121] Year 2015
Table of contents :
Contents
Introduction
1 Understanding business activity
1 Business activity
2 Classification of businesses
3 Enterprise, business growth and size
4 Types of business organisation
5 Business and stakeholder objectives
Understanding business activity: case study
2 People in business
6 Motivating workers
7 Organisation and management
8 Recruitment, selection and training
9 Internal and external communication
People in business: case study
3 Marketing
10 Marketing, competition and the customer
11 Market research
12 The marketing mix: product
13 The marketing mix: price
14 The marketing mix: promotion and technology in marketing
15 The marketing mix: place
16 Marketing strategy
4 Operations management
17 Production of goods and services
18 Costs, scale of production and break-even analysis
19 Achieving quality production
20 Location decisions
Operations management: case study
5 Financial information and financial decisions
21 Business finance: needs and sources
22 Cash flow and working capital
23 Income statements
24 Balance sheets
25 Analysis of accounts
Financial information and financial decisions: case study
6 External influences on business activity
26 Government economic objectives and policies
27 Environmental and ethical issues
28 Business and the international economy
External influences on business activity: case study
Answers
Index
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