101 mission statements from top companies: plus guidelines for writing your own mission statement 9780307814708, 030781470X, 9781299865112, 1299865119

Part 01: How to use this resource : Companies are like people: they need a mission ; A blueprint for success ; Target au

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English Pages 147 pages Year 2007;2013

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101 mission statements from top companies: plus guidelines for writing your own mission statement
9780307814708, 030781470X, 9781299865112, 1299865119

Author / Uploaded
Abrahams
Jeffrey

Table of contents :
Part 01: How to use this resource : Companies are like people: they need a mission
A blueprint for success
Target audience: this mission's for you
Length: how long is long enough?
Key words
A step-by-step guide to writing a mission statement --
Part 02: The companies and their statements.

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